Usually Phish frontman Trey Anastasio can be found packing arenas and amphitheaters coast to coast. But these days he is looking to pack school auditoriums and cafeterias with his new literacy campaign ‘Read a Fucking Book’
“It’s a personal best” he said. “I expect this campaign to go far and to really get off the ground and have kids reading every fucking book.”
Comments like these have landed Anastasio in hot water with many a school official.
“This campaign has the potential to become really big”, said Principle B.F. Skinner. “We just need him to clean it up and then we can schedule him. Right now our calendar is filling up and this fucking literacy campaign isn’t a good idea. If he just takes out the curse word, we could allot a full period to him in the auditorium.
Anastasio is no stranger to campaigns not immediately received with open arms. “You think I got here today by not being able to go out on a limb?” Anastasio explains. “My music wasn’t received immediately, and now look at it.” He credits his ability to throw things out there and risk rejection. “I’m fine with that. If you want to do something, you just have to do it. and I want kids to read a fucking book.”
Anastasio goes on. “You think these people like my music? No, they like my just do it attitude. Well, maybe some like the music. But mostly, they like the message to just do it. So read a fucking book!”
The latest booking was at Windy Creek but was nixed also at the last minute. “I told him these children are too young,” said Greta Stevens. “Trey replied ‘Your children are old enough to read a fucking book.’ I was speechless and appalled. Turned on, yes, but still appalled. That vulgar ginger.”
With literacy rates falling nationwide, Anastasio hopes to bring hope to area schools that this a problem that can be solved. Anastasio has not had all good luck with his campaigns. His anti drug campaign in 2005 had trouble getting off the ground and staying afloat.